Brand Purpose
As We Have Been, As We Will Be
TOTO was founded on the belief in “providing a healthy and civilized way of life.” This vision has been carried forward by every employee and remains at the heart of the TOTO Group’s philosophy.
For over a hundred years, it has guided how we manage our company and how we approach our craftsmanship and sales. We are committed to keeping this vision alive for future generations by offering safe, reliable TOTO products and services to people around the world.
Through our plumbing products, we aim to create a better, more comfortable lifestyle and culture—this is a core part of what we stand for as the TOTO Group.
TOTO Life A New
To create a culture comfortable, healthy living
Since our founding, we have continuously pursued innovations that offer greater wellness and comfort to daily life. Honoring the trust that our customers and society place in us, TOTO remains dedicated to delivering products that offer inclusive functionality and respect for the environment. We embrace those values every day to create a future that surpasses all expectations
Mission
To ensure we secure and retain the trust of customers and society as a whole, we have formulated a mission with three key elements.
- Providing Cleanliness and comfort for life
- Respect The Environment
- Build Relationship That Enrich Life
TOTO Water Environment Fund – Global Impact Activities
The TOTO Water Environment Fund supports sustainable development in regions needing international assistance by backing organizations involved in water-related environmental projects. Instead of providing temporary material or financial aid, the fund focuses on fostering lasting improvements in water access and sanitation. Key activities include collaborations with the Foundation for International Development/Relief (FIDR) in Vietnam, the Japan Asian Association & Asian Friendship Society (JAFS) in the Philippines, and WaterAid Japan in the Kingdom of Eswatini. These efforts contribute to healthier communities through clean water initiatives and environmental care.
TOTO Design Award
The TOTO Design Award highlights internationally renowned design recognitions, including:
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iF Design Award: Since 1953, hosted in Hannover, Germany, evaluating products based on aesthetics, functionality, and innovativeness.
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Red Dot Award: Since 1955, hosted at Design Zentrum Nordrhein Westfalen in Essen, Germany, focusing on innovation, functionality, quality, and standards.
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Good Design Award: Since 2009, hosted by the Chicago Athenaeum Museum of Architecture and Design (USA) and the European Centre for Architecture Art Design and Urban Studies (Ireland), focusing on sustainability.
At the bottom, the awarded TOTO products for 2023 are shown: NEOREST NX, NEOREST WX, NEOREST LS, NEOREST AS.
Toto E Catalogue
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